The recruiter will skip the generic searches and dive straight into focused searching, using the specific terms that describe candidates qualified for the job they are trying to fill! Too many people would be found, so the recruiter would need to do more searching and screening to find the qualified candidates. Which Would an Employer Search for: A, B, C, or D?Īssuming that the employer has a B2C product marketing analyst position to fill, how many recruiters will search on the term “unemployed”? Or “experienced marketing professional”? My bet is NONE!Ī generic search for someone who is “unemployed” or even an “experienced marketing professional” is a waste of time for the searcher. Accurate (hopefully), but the keywords are limited to the job title and the company name. Kathleen Smith (example C, above) has the default Headline which LinkedIn automatically creates. Leveraging CRM software including HubSpot and Salesforce Market Assessment and Competitive Positioning. Even for those who are unemployed, that’s an enormous wasted opportunity.Īssuming that all four of these people can do exactly the same thing, which of the examples below is the most effective, describing what the member can do for an employer? Unless you edit your Professional Headline, LinkedIn will automatically fill that space with your current job title and employer, if you have one. Often, when I look at the Professional Headline someone has on their Profile, I wonder if they understand the impact of their Professional Headline and how to be visible inside of LinkedIn. Which Headline contains the most keywords and is more likely to be found in a recruiter’s LinkedIn search results for a B2C product marketing analyst?. ![]()
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